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New Fairfield, CT October 14, 2020 ⏤ LBDigital is pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings report, our demographic data scored above average across a number of major consumer demographic attributes including age & gender, household income, and presence of children. According to a Forrester study, an estimated $.21 of every media dollar spent is wasted due to poor data quality. Truthset was founded in 2019 as an independent measurement company to solve this problem. The Founder, along with veterans of Nielsen, Salesforce, LiveRamp, and Procter & Gamble, have engineered a rating system that scores the accuracy of record-level consumer data. In a recent competitive analysis of established providers in the industry, Truthset found that LBDigital scored above average in all consumer data categories measured in the Q3 Truthscore Index and Rankings report Data is and has been our only business for 15 years,” says Amy Benicewicz, president of LBDigital. “We always knew our data was strong in performance — but we wanted proof that our quality standards were among the best in class.” Truthset found that LBDigital’s demographic data on males ages 18-24 is 78% more accurate than other providers. LBDigital also placed within the top three data providers for accuracy across age, gender, household income and presence of children data. Highlights from Truthset’s Q3 2020 Truthscore Index and Rankings report:
● LBDigital has accurate overall age data, ranking among the top providers for this data with a Truthscore™ Index of 115. This means that LBDigital is 15% better than average at identifying a user's age. ● LBDigital was specifically accurate in identifying the elusive young adult, scoring 51% better than the average of all providers in correctly identifying 18-24-year olds. ● This accuracy in age data carried over into LBDigital's ability to identify age & gender of an individual Hashed Email record where we earned a Truthscore™ Index of 117. This means that we were 17% better than average in terms of the quality of the age & gender data available. ● Looking at highly valuable combined segments, LBDigital also performed well in identifying Mothers (12% better than average) and parents with $100k+ HHI (17% better than average). "Truthset is enabling data providers to showcase the quality of their data in new and exciting ways. And this shift towards data quality is lifting the performance of any data-driven activity including data enrichment, customer analytics, and marketing. We commend forward-looking data partners like LBDigital who have invested in the accuracy and transparency of their data and can prove to buyers through Truthset's independent measurement that data quality matters." said Truthset CEO Scott McKinley.
About LBDigital LBDigital helps marketers reach their target audience across channels using data. Since 2005, our privacy-compliant data has been sourced from online and offline partners, then merged for verification and validation. We provide marketers with strong performance and accuracy by only including records with five plus touchpoints. Premier business and consumer brands count on these audiences for direct mail, email, social, tv and digital targeting. Other use cases include channel linkage, customer reactivation, identity graphs and enhancement. To learn more about LBDigital, visit www.LBDigitaldata.com or contact Amy Benicewicz at 203-746-6640; amy@lbdigitaldata.com.
About Truthset
Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit www.truthset.io.