The State of Data 2020

Read the latest comprehensive report on the State of Data from the IAB and Winterberry.

Highlights

• 2019 U.S. Third-Party Data Spending Up 6.1%

• COVID-19 Crisis Likely to Drive Q2/Q3 Data Cuts Up to 20%

• First-Party Data Takes Center Stage

• Privacy a Key Concern, Although Anxiety has Abated

IAB-Winterberry_Group_The_State_of_Data_

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