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Aug 9, 20211 min read
Looking for pet owners? These and more attributes scored for Q3!
We are always looking for new attributes we can score to make it as easy as possible for marketers to verify the accuracy of data they...
Aug 2, 20213 min read
How do you find the elusive Gen Z online?
You would think Gen Z (for our purposes those born between 1997 and 2012) would be the ideal audience for digital advertising. They have...
Jul 23, 20212 min read
Gender targeting - Better than a coin flip?
It seems like a pretty common marketing strategy to measure the success of your campaign based on reaching the right gender for many...
Jul 14, 20212 min read
What percentage of spend targeting Hispanics is wasted?
As any good marketer knows, the Hispanic market is a huge segment for advertising dollars and attention. There are about 60 million...
Jun 22, 20212 min read
Think your ads are reaching African American consumers? Think again…
Brands are making great strides in being more thoughtful in reaching multicultural audiences, but what does that mean in practice? We...
Jun 8, 20213 min read
What’s up with Hawaii?
Even when data is great, it’s not perfect! Out of all the demographic attributes that we analyze and score, there is one particular...
Jul 22, 20203 min read
It's Time For Data-Driven Marketing to Evolve
Think fast – when was the first time you heard the phrase “data-driven-marketing?” For myself I’m guessing it was somewhere around the...
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