Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...

We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...

What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...

If you’re looking to target current and former members of the military, who are often eligible for unique marketing communications, you...

Political affiliation is an important set of segments for many marketers looking to get their messages out to the voting population and...

Looking to target small business owners? You might be shocked at the waste in your advertising spend. Small business owners make up about...

Age and gender are the basis for demographic targeting. Almost any demographically-targeted campaign begins with these attributes. For...

Digital media’s early promises captured our imagination and drew us all into the excitement of the future. But that enthusiasm also...

Many marketers direct ads at the coveted “presence of children” audience, knowing they direct a large proportion of grocery spending. But...

Many marketers direct ads at an educated audience, utilizing 3rd party segments with a college degree or higher, as the ideal consumers...

Retirees are a hot commodity! From downsizing their houses, relocating for lower cost of living, or taking up new hobbies, they are...

The news is all about car sales slowing due to chip shortages. Does this give marketers a great runway to build brand identity for...

When we look across the data ecosystem, one thing sticks out in life stage segments; it’s pretty hard to accurately find single people....

Household income is a useful predictor of consumption habits and potential interest in a product. It’s no wonder that many data providers...

One thing sticks out about gender targeting when we look across different providers: accuracy for women is significantly higher than for...

As many of you know, The Advertising Research Foundation had their annual audienceXscience conference this week. We’re huge fans of...

While all multiethnic targeting segments have issues with accuracy and reach, for those marketers looking to target an Asian population,...

Anytime a heated debate over media measurement occurs (oooh, aren’t those fun) you are almost guaranteed to hear at least one of the...

Say it with me - there is no solution for true cross-platform measurement. Marketers and media owners alike have clamored for such a...

How do you verify that your ad spend is reaching people that have children in the home and might be in the market for new 3-ring binders...