Advertising to Households with Children?

For Advertisers Looking to Reach African American Audiences, Data May Not Be Your Friend

Can You Reach Spanish-Speakers Accurately?

For marketers, accurately advertising to former members of the military is a challenge.

Which segments are more accurate? Democrats or Republicans?

Is Targeting Small Business Owners Wasted Ad Spend?

No Wonder Advertisers Lost Faith in Demo Targeting

Audience Inaccuracies Wreak Havoc on the Measurement Industry

Are you trying to reach parents with your marketing spend? Be careful what data sources you’re using

Looking for a highly educated audience with your marketing spend? Check your data sources!

Want to Capture Retirees' Attention With Your Campaign?

How accurate are auto segments in advertising?

It’s Singles Day - But How Can You Find Singles? (Not a Dating App Ad!)

Need to Reach High Income Households?

Why is Female Targeting More Accurate than Male?

Measurement is a Team Sport; and Other Thoughts from the ARF’s audienceXscience

Asians Have Least Visibility Among Multicultural Segments

Foxes, Henhouses, and Homework The State of Measurement Part 2

State of Measurement Today

It’s August and all good marketers know what that means, back to school time!