.png)
Truthset Hires Visionary Audience and Identity Veteran Gregg Galletta as Executive Vice President
Truthset , the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the...
top of page
NEWS & INSIGHTS
Search
Oct 82 min read
Truthset Secures $5 Million in Series A Funding to Bring Accuracy, Collaboration, and Performance to Trillion Dollar Consumer Data Industry
Truthset , the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its...
Oct 11, 20233 min read
Unlocking the Power of Accurate Data: Truthset-CIMM Study Reveals Opportunities and Challenges
In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together....
Oct 6, 20231 min read
Truthset Achieves SOC 2 Compliance, Solidifying Commitment to Data Security and Integrity
Truthset is excited to announce we have achieved System and Organization Controls (SOC) 2 Type 2 compliance. The SOC 2 certification...
Jun 15, 20231 min read
Experian Joins Truthset Data Collective
Truthset is excited to announce that Experian will join the Data Collective . The collaborative group now consists of more than 20...
Dec 7, 20226 min read
Truthset Data Collective Emerges from Private Beta, Unveils Suite of New Enterprise Capabilities
Truthset , the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta...
Jun 10, 20222 min read
Location attributes - Even when data is great, it’s not perfect!
Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...
May 24, 20222 min read
TelevisaUnivision and Truthset Offer Validated Audiences: Why Would You Buy Any Other Kind?
This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other...
Apr 21, 20222 min read
Advertising to Households with Children?
Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...
Apr 12, 20222 min read
For Advertisers Looking to Reach African American Audiences, Data May Not Be Your Friend
We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...
Mar 31, 20222 min read
Can You Reach Spanish-Speakers Accurately?
What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...
Mar 23, 20221 min read
For marketers, accurately advertising to former members of the military is a challenge.
If you’re looking to target current and former members of the military, who are often eligible for unique marketing communications, you...
Mar 15, 20223 min read
LBDigital Offers New Opportunities for Data Accuracy With Launch of “Truthset Scored” Audiences
Target Top-Quality Demographic Audiences With LBDigital LBDigital and Truthset are excited to announce the release of LBDigital’s...
Mar 9, 20221 min read
LiveRamp & Truthset Announce Partnership Providing New Access To Truthset’s Accuracy Scores
This week at RampUp, LiveRamp announced a partnership with Snowflake’s Media Data Cloud . With the inclusion of Truthset’s accuracy...
Mar 3, 20221 min read
Which segments are more accurate? Democrats or Republicans?
Political affiliation is an important set of segments for many marketers looking to get their messages out to the voting population and...
Feb 16, 20221 min read
Is Targeting Small Business Owners Wasted Ad Spend?
Looking to target small business owners? You might be shocked at the waste in your advertising spend. Small business owners make up about...
Feb 15, 20223 min read
Inside the Data Providers Studio with Fluent
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...
Feb 9, 20221 min read
No Wonder Advertisers Lost Faith in Demo Targeting
Age and gender are the basis for demographic targeting. Almost any demographically-targeted campaign begins with these attributes. For...
Feb 2, 20222 min read
Audience Inaccuracies Wreak Havoc on the Measurement Industry
Digital media’s early promises captured our imagination and drew us all into the excitement of the future. But that enthusiasm also...
Jan 27, 20222 min read
Inside the Data Providers Studio with Alliant
Cue the elegant, classical music, it’s time for Inside the Data Providers Studio. This is a continuing series where we peek into the...
bottom of page