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Dec 17, 20242 min read
Truthset Rolls Out ‘Record-Level Transparency’ To Help Data Providers Improve The Accuracy Of Consumer Data
Truthset , the leading data validation company in the U.S., known as the first to offer reliable accuracy scoring for demographic records...
Oct 30, 20242 min read
Truthset Hires Visionary Audience and Identity Veteran Gregg Galletta as Executive Vice President
Truthset , the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the...
Oct 8, 20242 min read
Truthset Secures $5 Million in Series A Funding to Bring Accuracy, Collaboration, and Performance to Trillion Dollar Consumer Data Industry
Truthset , the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its...
Oct 11, 20233 min read
Unlocking the Power of Accurate Data: Truthset-CIMM Study Reveals Opportunities and Challenges
In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together....
Oct 6, 20231 min read
Truthset Achieves SOC 2 Compliance, Solidifying Commitment to Data Security and Integrity
Truthset is excited to announce we have achieved System and Organization Controls (SOC) 2 Type 2 compliance. The SOC 2 certification...
Jun 15, 20231 min read
Experian Joins Truthset Data Collective
Truthset is excited to announce that Experian will join the Data Collective . The collaborative group now consists of more than 20...
Dec 7, 20226 min read
Truthset Data Collective Emerges from Private Beta, Unveils Suite of New Enterprise Capabilities
Truthset , the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta...
Jun 10, 20222 min read
Location attributes - Even when data is great, it’s not perfect!
Out of all the demographic attributes we analyze and score, geographic attributes (e.g., State, Census region, and Census division) tend...
May 24, 20222 min read
TelevisaUnivision and Truthset Offer Validated Audiences: Why Would You Buy Any Other Kind?
This upfront season, TelevisaUnivision made a unique announcement in a spectacle known more for fancy musical acts and other...
Apr 21, 20222 min read
Advertising to Households with Children?
Households with children are a prime advertising demographic for some advertisers: toy manufacturers, snack companies, e.g., anyone...
Apr 12, 20222 min read
For Advertisers Looking to Reach African American Audiences, Data May Not Be Your Friend
We looked at an assortment of advertising segments purported to be African Americans across the 3rd party data ecosystem. According to...
Mar 31, 20222 min read
Can You Reach Spanish-Speakers Accurately?
What language people speak at home can be a compelling piece of information for marketers. And while we have looked at Hispanic segments...
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