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NOTHING PERFORMS BETTER THAN THE TRUTH
Walled garden precision and performance for brands, CTV and the Open Web.
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ABOUT TRUTHSET
We are an independent data science company that supercharges marketing data by increasing accuracy and eliminating waste, allowing marketers to fine tune their strategy and spend less budget to reach the right audience.
SOLUTIONS FOR BRANDS
Audience
Validation
Know your audience before you spend.
Before you pull the trigger on launching an expensive campaign, we can run your data through our Audience Validation engine and let you know if the audience is who you expect them to be.
If you are an enterprise company with many brands, there’s a good chance you already have a department managing your first-party brand data, your third-party acquired data and everything in between. But just because the data is there, does not mean it’s accurate.
Our Audience Validation engine taps The Data Collective, the U.S. Census and other authoritative sources to determine whether you will be investing in a campaign or flushing your money down the drain.
Data-Rated
Audiences
Build pre-validated audiences ready to activate.
If you do not have a large data pool to use as a starting point, our Data-Rated Audiences engine can generate a pre-validated audience for your campaign that is built using attributes dictated by your strategy.
Data-Rated Audiences lets you leapfrog messy third-party data and the guesswork of unreliable data and jump straight to the finish line with an audience that is pre-validated for accuracy and efficacy.
Our pre-validated Data-Rated Audiences are ready to activate on any platform for CTV, walled gardens or the Open Web.
HOW TRUTHSET WORKS
THE DATA COLLECTIVE
Our solutions start with data collected through the Truthset Data Collective, a group of 20+ top data providers in the U.S. Truthset’s patented algorithm evaluates, compares and scores each record and consumer attribute. Truthset produces accuracy scores to measure and improve data attributes for every identity. This gives data providers advanced tools to improve their data, and gives brands a higher level of accuracy for effective marketing.
95% U.S. CENSUS COVERAGE
First-ever objective accuracy scores for record-level consumer data
U.S. Census-level coverage of 1.4B emails and 133M households
Accuracy scores for 25+ advanced demographic attributes
Multi-sourced from 20+ leading data providers
DATA COLLECTIVE PARTNERS
Contact Us
Find out how to use Truthscores to measure the quality of data for any data-driven activity and dramatically improve performance.